Why  “Blue Heron” Wisdom?

One Sunday in January of 2012 it was spitting snow.  Snow is not a common experience for us in the Seattle area, we only get it a couple of times a year, and there are some winters where there is no accumulation at all.  I was excited that it was snowing, and was looking out my kitchen window up into the sky.

I noticed some movement high up in one of the evergreen trees behind my house.  I squinted and peered and wondered what in the world was in that tree.  It was much too big for a squirrel.  It was kind of grey like a raccoon, but was much higher in the tree than I thought a raccoon would climb, probably 30 or 40 feet up.

I went out onto my back deck in the snow.  I had to know what this was.  It was quite far back, close to the trunk of the tree, and difficult to see.  Then it moved some more, and I could see a large beak.  Immediately I thought it was a heron but I didn’t know if they roosted in trees, I had only seen them wading in water and standing on piers. (I have since learned that yes, they build their nests in trees, high up). Read more ►


Blue Heron Wisdom Approach™

The Blue Heron Wisdom (BHW) Approach™ has been developed by Laura Longley through years of working as a counselor and a coach.  Laura calls upon her education and her own personal growth experiences to help clients discover who they are, what their purpose is, and how to make concrete and lasting changes in their lives.
The BHW Approach™ combines conversation, homework exercises, and daily practices to get you un-stuck and living an inspired life. While able to be applied to most all aspects of human life, our work at Blue Heron Approach is most often applied in the form of career coaching or personal happiness coaching.

Ideal Career Discovery

The BHW Approach™ to ideal career discovery uses a structured, yet flexible, approach that will allow you to easily discover what brings you a feeling of purpose, joy and satisfaction. This program offers practical tools and useful insights to help you move toward what you really want in your life.

A structured approach in combination with “out of the box” thinking will help you discover your interests, desires and passions.  Once you know what it is that you want to create in your life, you will explore various career ideas that will lead you to the career you dream of.

Happiness Coaching

The BHW Approach to increase happiness combines tools and practices that you can start using immediately to increase your well-being, with more in-depth exercises that access and change the deeply held beliefs that prevent you from being your happiest.

Meet Laura Longley

Laura Longley is the founder of Blue Heron Wisdom, a global organization dedicated to inspiring evolutionary change on the individual level, sharing wisdom, knowledge and skills towards achieving these changes, and spreading encouragement to overcome obstacles and stay the course of self-determination.

Laura’s own journey in self-discovery and greater authenticity informs all her actions and interactions. Six years ago Laura had a huge “a-ha” moment. After years of messages from the Universe, which got progressively louder and more painful, she finally got it – she was in the wrong career!

“When you know who you are, life’s decisions get a lot easier.”

After 28 years working in software development, Laura chose to follow the dream she had held for the previous 15 years of being a psychotherapist, beginning her private practice in 2009. Fast forward to November 2011. While attending Robert Holden’s happiness coaching certification course, Laura experienced how it felt to be whole and perfect – right now and always. Read more ►